5 Marketing Techniques To A Successful Coffee Shop Business, You Didn’t Know!

5 Marketing Techniques To A Successful Coffee Shop Business. You Didn't Know!

Coffee Shop Marketing

5 Marketing Techniques You Didn’t Know!

Opening up your own coffee house is one thing but getting coffee lovers to come is another thing altogether. This is where a good marketing plan comes in handy. When you market a business it will usually involve some advertising, word of mouth and some promotional ideas. In order to be really successful you should combine each of these elements in order to reach the most customers possible.

1# Creating Signs
creating signs coffee shop

You should have a portable A-frame type of sign that you can put out in front of your coffee shop every day when you open up. This is a way to remind people that you are there and open for business. It should be the kind of sign where you can change the colors on it so it can be a chalkboard type of sign or a whiteboard type of sign. You may also want to add colorful balloons and crepe paper streamers on it too so it will catch the attention of not just people walking by but those who drive by as well.

Royal Consumer Poster Board, Black, 22 x 28 Inches, Pack of 25 (Click To Order)

Modern A-Frame Wood Chalkboard Stand, Sidewalk Memo Board, Cafe Board (Click To Order)

2# Use Promotional Tools
Use Promotional Tools

Sometimes you have to spend a little to get a little back in return so it’s always a good idea to use promotional tools to bring in customers. Whatever it is, it needs to be a promise to the customer they will be rewarded for stopping by. You can offer a free cup of coffee after every 6 cups purchased. You might give them a little key chain card that when shown to an employee will give them a 10% discount off any purchase every time they use it. You can also give away free coffee mugs that have your coffee house name and logo on it for customers that come by several times a week. There are a lot of different things you can do that can help keep the customers coming back. The important thing here is to be creative without breaking the bank doing it. Whatever you do, make the customer feel as if they are getting something for their loyalty.

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3# Mainstream Advertising 

Coffee Deal Ads: Video

You always need to advertise even if you’ve had your coffee shop open for years. It’s always a good idea to put advertisements that are strategically timed in local newspapers, on local radio stations and even on TV. You can use the ads to promote a special coffee blend you are offering or maybe that you offer free Wi-Fi in your coffee shop. You also might want to add the incentive that if anyone mentions the ad when they come in will receive a 10% discount on their order.

4# Items With Logo
Items With Logo

Your coffee shop might want to have a variety of different items in the shop that have your logo stamped or imprinted on them. These could be things you sell or give away such as coffee mugs, pens, coasters and other items. You can even have your bags of ground coffee placed in foil pouches with your coffee shops logo on it. In fact everything that you sell to go should have your logo on it somewhere.

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15×15″ Flat Heat Press A4 Epson Printer Paper Ink CISS Start-up KIT T-shirts

5# Uniforms

Make sure that the employees you have working for you have attractive and comfortable shirts that are branded with your coffee shop’s logo. These should be free to your employees for them to wear during their shifts. If they are attractive enough you might even want to have them available for sale to your customers.

That’s all for this edition of coffee shop marketing techniques. If you think we missed an important coffee shop marketing technique or if you have a proven idea of yourself then don’t forget to mention it down in the comment section. If its note worthy we will make sure to include it in our next post of coffee shop marketing techniques. In the mean while you might want to read the following post.

Read Next:

2 Steps To Find Out If Starting A Coffee Shop Is For You 

The Secret To Starting A Successful Coffee Shop Business

Why Do Cafe Startups Fail

Successful Cafe Business Secrets Revealed

How To Start A Cafe: Step By Step Guide

4 Awesome Gift Ideas For The Holidays You Never Thought Of

4 Holiday Gift Ideas

For: Coffee-Holics

If you know someone that is a coffee lover and they have a special event coming up like a birthday, wedding anniversary or the holidays, you probably are trying to figure out what to get them. Well, if they are a true coffee lover then they’ll love anything really cool that’s related to their love for coffee. So, to make it easier on you, here are a few gift ideas that you might find ideal for that coffee lover in your life.

Turkish Coffee Grinder

turkish coffee grinder

Manual Turkish Coffee Grinder (Under $25) Click For Details

Turkish Coffee Grinder

Even if the coffee lover in your life doesn’t even drink Turkish coffee they will still really appreciate the beauty of a Turkish Coffee Grinder. The steel burrs are adjustable and they let the you grind the coffee to whatever coarseness you might want. You don’t have to use it just for Turkish coffee. You can grind the coffee beans for other kinds of brew methods and you can even grind it fine enough for some espresso too. Turkish coffee grinders are made of a good looking heavy brass and they have a handle that is detachable and will fold up for really quick and easy storage. Small Turkish coffee grinders are small and compact so they can be taken with you when you travel and always be able to have fresh ground coffee no matter where you go.

“Growers Cup” Single Serve Coffee Packets

“Growers Cup” Single Serve Coffee Packets
Grower’s Cup Coffee 2-Cup Assorted 3Pk (Click For Price Or To Order)

“Grower’s Cup” Coffee Packets

These are individual throw away coffee packets of French press coffee that is ideal for any coffee lover who also loves to hike, mountain climb, camp or just travel and don’t want to be without their coffee no matter where they might be. Each one of the packets by “Growers Cup” has been designed to brew and pour right from the packet about three cups of delicious French press coffee. This is a great way to take your coffee anywhere.

“Dunkin’ Donuts” Mocha Mint Ground Coffee

Dunkin Donut Coffee

Not many people don’t like the mix of mocha and mint so this makes a great stocking stuffer for the holidays! You can buy this snowman decorated bag of ground coffee for around $10 for 11 ounces. You can find this yummy tasting coffee at places such as CVS, Target, Rite-Aid and Walgreens just to name a few. You might even want to pick a bag or two for yourself. If you don’t feel like getting out in the cold then simply use the link above and have it delivered to your door steps.

Bodum Young Press

Bodum Young Press

Bodum Young Press Shock Resistant French Press Coffee Maker, 1.0-Liter, 34-Ounce, Red/Black (Click To Order – Under $20)

Bodum Young Press

This is a great little French press that for some coffee drinkers has become a true classic. This French press is very efficient working and it offers up a really tasty cup of brewed coffee that some end up preferring over their traditional brewed coffee. It is very streamline that wraps the glass container with a nice looking protective shell with a window that lets you see the brew process going on.

These are just a few ideas that you might want to consider for that favorite coffee lover in your life. If you have awesome gift ideas for the holiday season we would love to hear about them. List them below in the comment section and we just might include them in our next gift list.

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Keurig K-Cups Coffee Variety Samplers Pack Product Review

Yeti Rambler Tumbler Stainless Steel, 30 oz Product Review

2 Steps To Find Out If Starting A Coffee Shop Business Is For You?

2 Steps To Find Out If Starting A Coffee Shop Business Is For You?

Before You Start A Coffee Shop Business

Coffee shops are probably one of the fastest growing companies around. However, that doesn’t mean it’s easy to do so and if you are thinking of trying your own hand at it, you will want to make sure that you are ready for it and that it’s something you really want to do before going off and doing it.

Is it Really Right for You?

This is the very first thing you must ask yourself about starting your own coffee shop. It can sure have a huge appeal that’s for sure especially when you consider the benefits:

  • Have freedom to make your own decisions
  • Gives you financial independence
  • Gain respect in the community
  • Feeling of satisfaction for providing quality products to customers
  • Offer a social environment that brings others together
  • Get to drink all the coffee you want (LOL)

What more could you want right? Well, let’s add a little bit of reality to the list as well:

  • Have to work long days as much as 14 hours and 6 to 7 days per week
  • Hard physical work day in and day out
  • Having to cover for sick employees on your only day off
  • Putting up with angry and picky customers
  • Paying bills
  • Paying payroll
  • Keeping up with health and safety regulations

And I could go on. So, you see you need to be ready to handle both the good and the bad when owning your own coffee shop.

Have a Good Business Plan That Includes a Good Budget

You will need a good business plan and a budget you can follow. Unless you have enough money to set up your place on your own you will more than likely need money to back you and they will want to see that business plan of yours before giving you any of their money.

Your business plan must have well defined plans and goals. You will need to define what you hope you will achieve and how you plan on doing that. You need to have a well planned budget as well so that those who might be loaning you money will know where their money is going to be spent. Your budget should include:

  • Cost of location
  • Size of the coffee shop
  • Design complexity
  • Equipment needed
  • Inventory
  • Employee costs
  • Other local factors regarding the market

Always make sure to be conservative with the projection of your income and more generous with how much you are going to have to spend. Your budget should include 12 to 18 months of costs because it can take that long if not longer before you might even begin to see profit of any kind.

Although it takes far more than a business plan and a budget to get started, these are two of the most important things you need to start off with when it comes to planning your own coffee shop. If you need further detailed guidance on starting your own coffee shop business then you might be interested in the following books.