Coffee Shop Target Market

If your interested in opening your own coffee shop then this post on Coffee Shop Target Market is something you don’t want to miss. Keep reading to find out why learning your coffee shop target market is vital to your success.

Deciding Factor For Coffee Shop Business Success

Important Update – 12/05/2022: Before we jump into the target markets for coffee shops we would like to quickly explain one of the most crucial factors for coffee shop success in 2022 and beyond. The number one factor that will decide whether your coffee shop business succeeds or fails in 2019, 2020 and beyond is a coffee shop website and the quality of coffee and espresso equipment. Having a website dedicated to your coffee shop is not only important but vital now a days. 80% of coffee customers are searching online for coffee shops near them. People have a habit of visiting a business’s website before they actually visit the cafe. People want to know what sort of environment your cafe has and what does it offer before they actually decide to take the drive to your cafe. Secondly, having high quality commercial coffee and espresso equipment is extremely important because you want to provide your customers with the same consistent taste over and over again. Low quality coffee equipment will not be able to provide high quality espresso or coffee over a long period of time.

Let’s take a look at a few more reason why a website is so important. 80% of coffee lovers are searching online for coffee shops near them, the most vital factor to success is first having a website for your cafe. Besides, providing an online presence, a website can also provide many other advantages to your new cafe business:

• Show off your cafe’s interior
• Let potential customers know what you have to offer
• Offer loyalty subscriptions and let customers sign up online
• Create an email list and send weekly offers to your customers 
• Offer specials and advertise it via your website 
• If you run special events at your cafe you can tell your customers about them
• Keep your customers engaged and let them know important updates

So you see having a coffee shop website is absolutely vital to your coffee shop business success. But simply getting a website up and running wont do the trick by it self. Once you get a website designed the next vital step to success is signing up for a monthly SEO package. I wont get into the details of SEO, but to briefly explain it: SEO stands for search engine optimization and what SEO does is that it optimizes your website so it can rank in major search engines like Google, Bing, Yahoo and more. When your website ranks it means people will be able to find your website in their search results when they search for products you sell. If you need more details you can always ask your digital marketing agency about it. 

Are you in the process of starting your own coffee shop? Do you need consultation on coffee and espresso equipment? Contact us today to schedule a consultation today at 443-824-4211. We are a professional coffee and espresso machine repair, sales and consultation service company.

If you don’t yet have a coffee shop website or have not signed up for an SEO package for your website we would suggest going with Hyper-Loop Digital Marketing. They are an awesome US based digital marketing company and have been in business for many years. In fact we speak from experience because we use them for our SEO services as well. They provide great results and treat each client with respect and always make sure that the client is 100% satisfied. One of the things we love about them is that they love educating their clients on the technical side of SEO & web design. They have been very helpful to us and have taught us a lot. If you need a coffee shop website designed for your cafe do pay them a visit. They offer two types of services. Pre-Built plans for website design & SEO (This is the cheaper way to go about). However if you want something customized specifically for you then they also offer customized website design and SEO services. You can visit their website by clicking the link below:

Hyper-Loop Digital Marketing & SEO Services

The Importance Of Coffee Shop Target Market

For any kind of coffee lover there is nothing better than the wonderful smell of fresh brewed coffee. It can be at home, in the workplace or in a coffee shop. Believe it or not those who love coffee actually spend more than $30 billion a year on regular coffee and specialty coffees. If you are thinking about opening up your own coffee shop then you’ll want to make sure that you have a coffee shop that can cater to all the different types of coffee drinkers out there and not just one particular type.

How To Start A Coffee Shop Business In 2022?

Continue reading coffee shop target market below.

Do You Know The Target Market For A Coffee Shop?

Coffee Shop Target Market: Drip Coffee Lovers

Coffee Shop Target Market: According to recent research about 77% of all adults in the United States alone drink some sort of coffee on a regular daily basis. A lot of these coffee lovers actually prefer drip coffee so it is important that you make sure that your coffee shop has the right equipment to offer this type of coffee lover this kind of coffee. If you are wanting to draw in people from all economic ranges and age groups then you will want to make sure that you price you coffee at a reasonable price, especially for the drip style coffee. If on the other hand you only want to attract the upscale market then you can get away with charging more for your drip coffee.

Coffee Shop Target Market: Coffee Shop Lovers

Since your business is an actual coffee shop then this is the main target market you want to focus on. These are the type of coffee lovers who spend time in a coffee shop or cafe where they can choose from a variety of different specialty beverages or regular coffee where the atmosphere is inviting. These are people who are not in a hurry and just want to grab a quick cup of java and be on their way. They prefer to sit and relax while drinking the coffee you’ve served them, perhaps have a little to eat with it and just enjoy the social atmosphere a nicely planned coffee shop has to offer. So it’s important that if this is your key target market that your coffee shop be set up in a comfortable and inviting manner.

If your seriously thinking of starting your own coffee shop startup then it would be in your interest to check these in-depth, A to Z guides which will teach you everything there is to learn about starting your own coffee shop and being successful at it.

Coffee Shop Target Market: Specialty Coffee Lovers

Knowing your coffee shop target market – specialty coffee lovers is very important. There are always going to be those coffee lovers that won’t have anything to do with regular drip coffee or anything like it and if you want to also attract this kind of customer you will need to have the right equipment and coffee to be able to serve them what they want. This means you should be able to serve espressos, lattes, mochas and cappuccinos. These people love to have lots of extra ingredients put in their coffee and they will be willing to pay for it too. This is a fast growing market and is continuing to grow so it’s important that your coffee shop is able to bring them in and cater to them as well. Keep in mind just having high quality coffee beans is not enough. You need to have the right kind of coffee equipment. By the right kind of coffee equipment we mean commercial grade coffee equipment. If your new to the coffee shop business then you can find expert reviews of commercial grade coffee equipment here. These reviews include only the best and most popular commercial grade coffee equipment. You can click the following links to go to the coffee equipment your looking for: Commercial Coffee Machine Reviews – Commercial Espresso Machine Reviews – Commercial Coffee Grinder Reviews

Coffee Shop Target Market: Whole Bean Lovers

This is a group of coffee lovers that prefer to make their own coffee but will only do it with whole bean coffee. If you are interested in serving this type of customer as well this means that you need to have a variety of bagged whole bean coffee available for them to choose from. These are people who prefer to buy the beans, grind them at home so they can have the freshest coffee they can right in their own kitchens every morning. So make sure that you sell it by the pound in a variety of flavors from different regions and offer a good mix of Arabica and Robusta whole bean varieties for this type of coffee lover.

Quick Facts About Coffee You Didn’t Know!

• The second most sought after commodity in the world is coffee, Second only to crude oil.
• 500 billion cups of coffee are drank every year worldwide.
• 25 million people worldwide depend on farming for coffee for livelihood.
• There are essentially only two type of coffee (Arabica & Robusta).
• Over half of the population in America over the age of 18 drink coffee.
• 75 percent of America’s caffeine intake source is coffee.
• The fastest growing niche in the restaurant business are coffee shops.
• Developing countries produce 90% of the worlds coffee.
• Most coffee drunk per capita is in Finland.
• Bonus: Coffee was associated with Satan worship in the past.

What Coffee Shop Equipment Will I Need To Start My Coffee Shop?

Before you can even start your first step into starting your own coffee shop business it is best to realize how expensive professional commercial grade coffee equipment can be. Another important factor to consider is to calculate the ideal food cost percentage of your Cafe. Below you can check out the most popular commercial grade equipment that you will have to dig deep in your pockets for. It would be a good idea to check this equipment out and keep an eye on the prices, and functionality of each equipment. No one can tell you exactly which equipment you need except you. So check out each machine with its prices and features and decide for yourself what you may or may not require for your new coffee shop business.

Opening a Cafe – 3 Mistakes New Owners Make

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Ref: Small Business Administration, SCAA Org , The Guardian, Forbes